We redesigned the print catalogue of Lapwing Construction Supplies last year and launched their new e-commerce site early this year. The remarkable rise in traffic – without any paid-for visitors – is only partly attributable to better SEO. The site is also attracting many more return visits, as existing trade customers enjoy the ease of finding and ordering what they want.
An important feature of the Lawing website is that it can show different prices to trade customers who qualify for different levels of trade discount. Thus, once they have logged in, the price that a trade customer sees, is the price they will pay.