branding • website design • campaign literature

Client: Aspiration Training

SFA recognised provider of training in workplace skills

Aspiration Training has separate businesses in Wales and England. The former focusses on training for those already in work and in need of higher qualifications. The latter concentrates mainly on apprenticeships and skills for the unemployed.

Brand refresh & ID guide

Major ‘facelift’ – without changing logo or colours – to transform the branding from a very dry, corporate look to something much more vibrant, more reflective of the passions of the Aspiration staff and much more appealing to learners and employers alike.



Concept and, often, copy for a great range of literature, including newsletters, course guides and posters.


"Responsive service with outstanding quality".

Kelly Winsdor, Director, Aspiration Training, Birmingham