Dream Car Giveaways

Kings of their niche, Dream Car Giveaways were growing so fast, both their technology and branding were struggling to cope. Automating wherever possible, we created branded user journeys aimed squarely at their petrol-head fans, making life easier and more enjoyable for them and the guys at DCG, driving profits higher.

“Looks good, miles easier to navigate and runs so much smoother"

- Customer feedback

Outcome.

Greeted with massive enthusiasm by fans, the scale of Dream Car's growth since launching the new site and brand has been amazing (and an on-going technical challenge). Ticket sales up over 500% (monthly, year-on-year). Registered users up 340%. Facebook followers up from 20,000 to 96,000 (480%). What we said a year ago remains true: their authenticity and focus is so strong, we know that their journey, has barely begun.