Lapwing has a strong reputation in the construction trade as a reliable supplier of branded and own-brand construction consumables.
New e-commerce website. Redesign of printed 4,000 SKU catalogue. We gave the catalogue an engaging new look and then applied it to Lapwing’s first ever e-commerce website, paying particular attention to the mobile view, being the default for on-site builders.
The site shows different prices to different discount-level trade customers, plus multi-level pricing according to quantity. It can filter the user’s search results according to colour, size and brand. And it has a repeat order function so returning customers can order whole baskets of goods again, in seconds.
Lapwing sales in the year following the launch of the new catalogue and their new e-commerce site were, their Marketing Manager tells us, 30% up on the previous year.
“Really pleased with the website traffic since the re-launch: up over 75% without any paid searches.”
Peter Ball, Marketing Manager Lapwing Construction SuppliesVisit Website