All Work

Lapwing UK

Lapwing has a strong reputation in the construction trade as a reliable supplier of branded and own-brand construction consumables.

Projects
New e-commerce website. Redesign of printed 4,000 SKU catalogue. We gave the catalogue an engaging new look and then applied it to Lapwing’s first ever e-commerce website, paying particular attention to the mobile view, being the default for on-site builders.

The site shows different prices to different discount-level trade customers, plus multi-level pricing according to quantity. It can filter the user’s search results according to colour, size and brand. And it has a repeat order function so returning customers can order whole baskets of goods again, in seconds.

Outcomes
Lapwing sales in the year following the launch of the new catalogue and their new e-commerce site were, their Marketing Manager tells us, 30% up on the previous year.

“Really pleased with the website traffic since the re-launch: up over 75% without any paid searches.”

Peter Ball, Marketing Manager Lapwing Construction Supplies

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