website • brand refresh • illustration • advertising

Client: Retirement Security Ltd.

About Retirement Security

Founded by a former director of social services, Retirement Security (RSL) is a developer and manager of over 30 UK sheltered retirement housing developments. The firm has a brilliantly energising ethos, focussed on maximising the physical and financial well-being of those who own and live in its apartments. Definitely the good guys in a fast-growing sector of major social significance.

Run for you

RSL has many hidden gems. At the core of our recommendations, was a headline which both highlights the central point of their approach, and prompts lots of questions which allow the other gems to be revealed.


Concept, copy, design and artwork

Our advertisements for resales available at RSL developments have had a marked effect, boosting enquiries, sales, waiting lists and morale. To quote an apartment owner at one development: “This is so good for all of us because it secures our investment”.

New website including database of properties for sale

Launching in May 2017, the new RSL website is large yet easy to navigate, highly interactive and looks great on all devices.

New magazine about and for owners

Designed, illustrated and edited entirely by the in-house Blue Moon team.