RSL is the developer, manager and sale agent for over 30 retirement developments. Definitely the good guys in a fast-growing sector of major social significance.
Total review, the outcomes of which include reinterpretation of RSL’s basic proposition (“Run for you, not for profit”), incorporated into enhanced branding, a new property-listings website, advertising campaigns and all literature.
Bankable success on all fronts. To quote one apartment owner: “This is so good for all of us because it secures our investment”.
“Blue Moon have changed how we think and talk about ourselves. We are now stronger, more confident and, yes, braver.”
Richard Sharples, CEO
Retirement Security Limited