rebranding

Client: The Phone Co-op

About the Phone Co-op

The Phone Co-op provides mobile phone, landline and broadband services and, uniquely, will even deal with BT for you in sorting out your line connection. A brilliant example of a business led by a strong sense of idealism and purpose, the Phone Co-op focuses on great service, responsible business practice and investing in similarly socially responsible businesses. We’re delighted to include them amongst our clients.

Rebranding

Our first project for the Phone Co-op was a big one – a complete rebrand to draw on its heritage and reflect its character and ambition.

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Thorough exploration

Our groundwork encompassed getting to know the history of not only the Phone Co-op, but also the whole co-operative movement. We then went through a process which allowed the Phone Co-op team to work through and prioritise its many functions and purposes, revealing that, above all else, being a beacon for social change, was its raison d’tre.

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Thorough development

The ID guide we prepared for the Phone Co-op’s new identity (which launches late 2016) shows how to apply the branding in almost any conceivable circumstance, including more challenging environments in which size, colour or quality restrictions apply.